About

Elite Fish Electronics was founded in 2001 by a group of passionate fishermen in a small California community. Recognizing the difficulties in purchasing marine equipment and accessories due to state regulations, they set out to create a one-stop shop for boating and fishing enthusiasts. Today, FishTrail is a leading provider of high-quality trolling motors, fish finders, boating gear, and marine electronics. We are proud to be certified retailers of renowned brands like Minn Kota, MotorGuide, and Garmin, ensuring our customers receive authentic, top-tier products.